essay by cheryl yow
Psychology of Creativity
Using the insights from the psychological literature on creativity, 
discuss the challenges faced in developing a creative society of 
Singaporeans, and provide suggestions on how this goal can 
be achieved. 
Creativity has an intimate link with the culture of a society.
 Cultural values either promote or hinder creativity. It is doubtful
 if the British billionaire Richard Branson with his flamboyant 
personality would have been able to exhibit his creativity if he had
been born in Singapore. The dichotomy between eastern and 
western society displays a glaring disparity in nurturing 
creativity. The 
individualistic culture of western society 
encourages creativity while the 
collective culture of eastern 
society like Singapore with its concern for maintaining order 
breeds conformity hence diminishes creativity. Singapore 
prides itself of an effective, far-sighted government making it 
one of the finest cities in the world; however, being scarce of 
natural resources, it has to rely completely on human 
resources for its economic competiveness. Ironically, due to 
much obeisance to the autocratic government, Singapore
promotes more law abiding citizens rather than creative 
individuals.We will look at the challenges in creating a 
creative society in Singapore by discussing its child-rearing 
style, its educational system and the stifled environment; 
along with some suggested ideas to promote creativity.
The first challenge is the role of child-rearing in Singapore which
prescribe how children are socialized. In Singapore,
 the sense of 
selfhood (way of being a person in society) is dictated by 
‘we-ness’. Young Singaporeans are disciplined to obey their 
parents and authorities and to uphold social norms. Conflicts 
are viewed negatively, so individuals who behave 
unconventionally are seen as disruptive rather than helping 
them to redefine boundaries. Trying to stand out like the 
westerners: not having a stable job, instead, living an 
unrealistic dream of a struggling artist, would deemed 
unwise as 'the nail that stands out get beaten down'.
Parents' authoritative moralism focuses more on 
children fulfilling their filial piety - by gaining good academic 
scores and getting a respectable, well-paid job. 
While the 
West is socialized by ‘I-ness’ where its citizens are 
considered independent, separate entities who are free to 
pursue their interests; and western parents playing mentors, 
urging children to gain early independence and to seek their 
ideals; Singaporean parents focus more on children’s 
short-comings rather than complimenting their achievements 
and this results in the children’s negative self-construal and 
self-criticism instead of enhancing themselves.
Young Singaporeans in conforming to the ideals of their 
in-groups live passively: burying their individuality resulting in 
Singaporean’s closed personality: a reserved, detached 
attitude. Singapore collective culture encourages people to 
be face-conscious. Thus, Singaporeans are seen as 
ego-
involved individuals who are dictated by external forces like 
seeking approval or fear of being embarrassed if their ideas 
are not accepted whereas 
western task-involved individuals 
are intrinsically motivated to create for sheer pressure. 
Singaporeans being too focus on main-zi ( face value) for 
fear of social embarrassment tends to focus inwardly on 
themselves rather than outwardly on solving problems or 
creating novelties and this results in uncreative behaviour. 
Thus, ineffective child-rearing style based on ‘we-ness’ 
that solely socialized children to be conforming and 
ego-conscious stifles their innate creativity.
The next challenge is the Singapore educational system; at 
best produces hardworking students who ranked among the 
world’s best academically rather than creative individuals 
who could win Nobel prizes. In 1997, PM Goh Chok 
Thong unveiled his vision of ' Thinking Schools, Learning 
Nation' that led to numerous changes in the curriculum; yes, 
Singaporeans are learning but are schools thinking? With the 
‘new’ freedom several reputable schools made English 
literature optional rather than compulsory because these 
schools do not excelled in it, thus the ‘new’ public ranking 
make them focus narrowly on outcomes that is relevant for 
public ranking. 
(http://209.85.175.104/search?q=cache: 
_96CiZQG7dEJ:www.nira.or.jp/past/publ/review/2000summer/tan.pdf+%27
problems%2B+creativity%2 B+singapore%27&hl=en&ct=clnk&cd=1). 
Singapore educational system is highly competitive,
pressurising and performance-orientated; Teachers who are 
burdened with heavy workload simply transmit knowledge 
for exam purposes rather than inspire. Parents are overly 
involved and demanding with students' performance. 
Additionally, while western students can apply to study in 
eminent universities by demonstrating a talent like writing 
Latin verses, entry to local universities are strictly dependant 
on good academic scores. Moreover, local universities do 
not offer courses with low market value like anthropology 
or archaeology. The unyielding focus of both the family 
and society is for students to graduate with distinction that 
is correlated with higher earnings potentials. Hence, the 
system produces unthinking exam-smart students. Instead 
of cultivating ingenious individuals, we create a society of 
competitive, performance-orientated yet passionless 
individuals.
In promoting creativity in Singapore, children need to be 
socialized differently. Therefore, in child-rearing, parents need 
inculcate a balance sense of ‘we-ness’ and ‘I-ness’. Asian’s 
hallmark of close-knitted tradition ‘we-ness’ need to embrace 
some degree of individuality and flexibility. Rather than taking
an authoritative stance, parents should allow some healthy 
conflicts and expose children to some situations of calculated 
risk to develop their ‘adversity quotient’ in order to conquer 
the inevitable to achieve their dreams. Parents need to avoid 
focusing excessively on academic scores and getting intensely 
involved with children’s school performance; consequently, 
robbing their imagination, hence, children lose their 
spontaneity and idealism which is crucial to creativity. 
Parents need to be more generous with children’s deserving 
compliments, though not overly superficial compliments, as 
these will lead to false uniqueness bias. Criticisms used 
negatively will dampen one’s self-confidence, however, 
constructive criticisms that focus less on emotion or ego but 
more on empowerment will help children to handle setbacks 
positively. Individuals’ identities are etched in the important 
years of childhood and adolescence, thus effective 
child-rearing will help cultivate creativity. Government 
organisations like People Association, or schools can help
parents by conducting seminars like ‘Creativity and Child 
Development’ to equip parents with the necessary 
child-rearing skills.
While parents help to lay the foundation for creativity, 
schools could further unleash and ignite children’s creativity. 
To stay competitive in the 21th century, it is necessary to 
revolutionize the present system of rote-learning, meaningless 
memorising and performance-based exam educational system. 
Lessons conducted should not based solely on passive 
theoretical construct; this has rendered children immaturity 
as they are not able to apply the significance of them. For
instance, my friend’s overactive son was restless and not 
performing well in a Singapore school. He was then 
enrolled into the American International School in 
Singapore. In one of his mathematic lessons for 12 
year- olds, students get to learn about the stock market 
and even have a game of it. He has since performed 
exceptionally well. Thus, if students are exposed to the 
reality of the world, then they become inspired to apply the 
learning significance in the ‘real’ world. A holistic approach 
to learning with integrated real world experiences is essential. 
We also need to give more platforms for students to perform 
whatever they like, of wit and imagination that is unscripted 
and unpredictable. Schools could also encourage constructive 
conflicts such as having more frequent mini- debates on current 
events across all levels. These are highly productive for 
creativity.
Additionally, the way of assessing school through ranking 
systems and students through performance-based exams; set 
the whole society of schools, parents and children in a
 rat-race of futile competitiveness. This increases stress,
 depletes creative energy and it resulted in Singaporeans 
overly practical attitude in a functionary day-to-day existence. 
Assessments could be made flexible that include mastery 
skills or unique talents. Government could help to allocate 
more places and opportunities for individuals to display talents
as well as provide the necessary facilities for them to further 
hone their skills and creativity; and more importantly help to 
give recognition for talented individuals too. They will serve 
as a showcase for Singapore creative individuals and will 
further encourage others to do so. Besides paying the 
ministers well to avoid bribery, Singapore can also pay 
these unique, talented individuals well enough to create 
market value for them. Teachers should have less 
workload and more time to inspire. Entry to universities 
should be made flexible and universities could include 
more diverse courses. Families and schools could work 
together to promote a crisp culture of task-involved 
individuals by focusing less on mian-zi ( face value) 
and by showing them that it is alright to be different 
from the norm, to be wrong, or even foolish at times, 
as long as they focus on contributing ideas to solve 
problems or create novelties.
Finally, the environment is a crucial factor in promoting 
creativity. Singapore is seen as a ‘mall country’ –clean and 
green, organised and contrived. No kid with freaky hair can 
be seen and most young Singaporeans look identical: tidy 
and well-scrubbed too. Even Chinatown was restored into a 
theme park instead of a historical site; in Italy, some restorers 
of old buildings even retain the moss on the walls to preserve
its authenticity and ancient aura. Singapore needs to stop 
building more malls rather it should allocate more space for 
public displays of creativity: an open space for wacky 
expressions or allowing artists to perform or even draw on 
some roads. Moreover, creativity has been explicitly taught 
in schools! What happened to spontaneity? Can creativity be 
‘planned’? Singapore needs to create a little mess and 
openness in its environment to breed some wacky ideas 
which allow Richard Branson to create and Googles to 
develop ingeniously. 
Lest people think of Singapore as merely a clean, orderly
city devoid of creativity, it is time to move away from its 
sterile image as a ‘cultural desert’. Singapore with its 
diversity of a unique hybrid of eastern and western 
cultures has immense potential for creative expressions. 
Singapore should not be afraid of new ideas but do be 
fearful of old ones. The empires of the future are the 
empires of the creative minds.
(1560 words)
Reference:
Ng, Aik Kwang, (2001). Why Asians are less creative than Westerners, Singapore:
Prentice Hall.
Education Reform in Singapore: Towards Greater Creativity and Innovation?
by Jason Tan and S. Gopinathan. 
http://209.85.175.104/search?q=cache:_96CiZQG7dEJ:www.nira.or.jp/past/publ/review/2000summer/tan.pdf+%27problems%2B+creativity%2B+singapore%27&hl=en&ct=clnk&cd=1 Retrieved 6.10. 2008